Travel season will be the travel agency and online travel market

Today is the first day of the college entrance examination. After the college entrance examination is over, it is followed by the summer season. On the 6th, the reporter learned from a number of physical travel agencies in Changchun and many online travel websites in China that in order to “snatch the beach” this summer, the physical travel agency and the online travel network started early and set off a battle for “smoke smoke”. war.

Travel agency starts half a month in advance

As the general manager of a travel agency in Changchun, in order to better capture the tourism market this summer, the women began to plan their summer vacation with the company's employees one month in advance. Half a month ago, basically, the number of tourist routes after the college entrance examination has been pushed out.

"In fact, after the college entrance examination and the senior high school entrance examination, the students have a holiday, which is the highest peak of a trip. It is also the best time for a travel agency in a year." She said that if she wants to take the lead in the summer tourism market, she must be ahead of schedule. Start. She said that basically starting from June 10th, the travel agency's tourist routes are almost full, more than 90% of the college entrance examination students and parents travel, if you really wait for the college entrance examination after starting to develop a plan, it is too late.

During the visit, the staff of many travel agencies said that the summer travel peak is the best business opportunity for travel agencies in the year, so for the summer travel market, all travel agencies have fully prepared and launched a series of students. Tourist route.

Online website low price promotion

Compared with the physical travel agency, the online travel website has also targeted the big "cake" of the summer travel market, and has launched low-priced offers to attract tourists' attention.

On a well-known online travel website in China, the reporter saw that on the homepage, the website launched a variety of theme products for summer tourism, and these products are the main advantage of price, discount sales has become the main means. The reporter compared some website travel routes with physical travel agencies. The travel quotation of online travel websites is indeed cheaper than that of travel agencies. For example, the travel agency price is about 3,000 yuan, and the online quotation will be around 2500-2800.

More young people will choose online products

Compared with the traditional travel agency, you don't have to go to the physical store to choose the route, sit at home and go online directly, you can master the various lines. Online products are more abundant, which has become the focus of many young people.

The person in charge of a travel agency in Changchun said that most of the online travel websites are now young people's choices. However, if the travel is more abundant and the travel style is more traditional, many tourists will still register through the physical travel agency, such as payment methods and route itineraries. Really see it.

But at the same time, in the face of online travel network for the summer travel market, travel agencies still feel pressure.

The relevant person in charge of a travel agency in Changchun said that with the increase in online consumer groups, many young people will choose to travel freely through online booking. From the current situation, online travel has a certain impact on travel agencies. It is estimated that young tourists will be diverted by about 20%.

In the interview, many travel agencies said that as a traditional travel agency, free-run products are still a short-term, so they have been hit by the network in this respect.