On the Saturday, the shoes field lost its attention to the new industry of luggage accessories?

The 2015 financial report released by the Saturday Group showed that not only did the Group’s overall revenue decline by 7.94%, but its net profit also fell 31.72% year-on-year. The Saturday Group explained that the main reason for the decrease was the decrease in the number of stores. According to statistics, the total number of stores as of the first half of 2015 decreased by 107 compared to the end of 2014. At the same time, Saturday proposed the establishment of a development plan for her fashion ecosystem to drive business growth. Daphne and Belle Group faced the same situation with Saturday. It is reported that in the third quarter of 2015, Daphne closed a total of 219 points of sale, including 191 directly-operated stores and 28 franchise stores, while Belle reduced its number of retail outlets by 424 in the first half of the year.

On the one hand, there is a reduction in direct sales stores and distribution stores, but on the other hand, these shoe giants also made strategic adjustments. According to the Saturday Group, starting from 2015, the company has tried to open branded stores in shopping malls in Beijing, Shanghai, Xi’an and other cities. In addition to shoes, collection stores have added new accessories such as bags and accessories. It is reported that 2015-2017 is a strategic upgrade period for the Saturday Group. To this end, the Saturday Group proposed a strategy to create “Her Fashion Ecosphere”, which will create her fashion in the consumer goods industry while broadening the industrial structure and enriching the product chain. Industrial channels, establish a new business model. As part of the "Her Fashion Ecosystem" strategy, currently, the Saturday Group is planning to establish a wholly-owned subsidiary for the R&D of big data analytics platforms and plans to provide comprehensive services in the field of big data to fashion consumer products customers in the future. In addition, the group has participated in the investment in the establishment of fashion industry mergers and acquisitions** and equity investment** in order to broaden the fashion industry chain layout. Among the pioneers in broadening the industry chain, Belle submitted a favorable data report a few days ago. According to Belle's report for the third quarter of 2015, although the same-store sales of the Group's footwear business in the third quarter decreased by 10.4% year-on-year, the same-store sales of sports and apparel business increased by 6%. As of now, Belle International has a total of 20,506 retail stores on the mainland, of which 13,710 are footwear stores and 6,796 are sports and apparel stores. According to an industry analyst, outside of the footwear industry, brand giants began to extend to marginal businesses, and the trend of platformization became increasingly prominent. This has obvious advantages for improving user stickiness and increasing customer base. According to the latest performance report, the current basic earnings per share of the group for the Saturday reached 0.0639 yuan, compared with only minus 0.0083 yuan for the third quarter of 2015.