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China's luggage market and the development history of foreign brand luggage

August 13, 2021

China is the first country in the world in light leather processing industry. However, the market share of China's luggage and leather brands in recent years is not large, and there are no international brand bags even though they are thunderstruck. China's consumption and production of bags and leather goods has become a habit and can be regarded as a well-known industry in the world. However, China's luggage enterprises have not taken advantage of China's exports and domestic sales to establish China's own brands and international brand images. China perennial in the first line of light leather production, why not see the luggage produced by China's luggage enterprises in the world received favorable it?

Chinese people's living standards continue to improve, luggage is no longer confined to the noisy streets and farmers markets, bags are widely active in the office field, luggage has become an indispensable product in people's lives. Whether you are using a backpack, wallet or satchel, their meaning is no longer confined to reprinting things so simple, they are more life-specific, especially for girls.

A beautiful, stylish, big bags became a highlight of personal taste, highlighting the personal identity of the symbol. Bags for girls also have ancillary value, such as the charm of the bag itself, the embodiment of personal taste, what kind of gift is presented by the bag and so on. Due to these various reasons, you will observe that the women's bags around you seem to be endless and you will always see different kinds of luggage products. Buying also buy has become one of the changes in the hearts of today's fashionable women. China's luggage market has been developing more than 20 years, China's luggage manufacturers have gradually reached 2W home. Why do we such a production and sale of overlord countries, but ultimately unable to occupy the international market, some perennial luggage brand in the domestic no or international reputation. However, the changes in the times have already made some investors aware of this issue. Only by allowing the world to recognize China's luggage brand can China's luggage produce more value.

Domestic investors have to look more far-sighted, have a detailed analysis of China's luggage market and the development history of foreign brand luggage. China's luggage enterprises need to recognize brand value and product reputation, a product brand value and product sales efforts are directly related to the brand awareness of China's luggage market will open a more brilliant road. Domestic luggage enterprises are gradually beginning to attract the attention of domestic and foreign investors, only the business model of China's luggage enterprises, the brand concept is more mature will be more confident of the Chinese luggage industry, the Chinese luggage enterprises more brand creativity, more Retail value.


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Author:

Ms. Lucy Qu

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+8615356290637

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